We ignite your success.
sparkplant is your full-service Braze partner. We shape your CRM strategy, connect your data, design the architecture and bring your teams along, so your customer engagement becomes AI-first.
Who we are
We are CX and Braze experts, focused on one platform by choice. We shape CRM strategy, connect data, design architectures, prove incrementality and guide teams through change, so that BrazeAI delivers measurable results instead of staying a demo.
Our aim: momentum that moves your customer engagement forward for the long term.
From data to AI-first.
AI only delivers when strategy, data, architecture and people are ready. That is where we work, from the CRM strategy to the way your team runs campaigns day to day.
One customer. Every channel.
We orchestrate journeys across every Braze channel, shaped by each person’s behaviour: the right moment, the right channel, the right message.
The right message. At the right time. On the right channel.
The dream of the right message, at the right time, on the right channel finally comes true with BrazeAI: data, content and decisions work together, and the system keeps learning. We help you pick the right levers, set them up properly and steer them in day-to-day operations, instead of leaving AI as an experiment on the side.
Your Braze consulting partner
Our team brings many years of experience in digital marketing and technology, from consulting as well as global in-house leadership roles. We use it to lead you to success with Braze, including BrazeAI.
Frequently asked questions
The questions we hear most often. Missing yours? Get in touch.
What does sparkplant do exactly?
We are your full-service Braze partner. Our focus: CRM strategy, data integration, solution design and architecture, incrementality, change management and the transformation to AI-first with BrazeAI (Agent Console, Content Optimizer, Decisioning Studio). On top come implementation, migration and day-to-day operations.
Why should I choose Braze?
Braze brings data, channels and AI together on one platform. You reach your customers in real time and with personalised messages across email, push, in-app messages, Content Cards, SMS and WhatsApp, and steer every channel in one Canvas. With BrazeAI, agents for content and decisions join in. The platform scales from the growing start-up to the global enterprise; brands such as Zalando, Flix and Eventim build on it with us.
Why should I choose sparkplant?
Because you get experience and focus. We are the largest Braze partner in the DACH region and a Braze Delivery Partner Gold. For our transformation project at Zalando, Braze named us Transformation Partner of the Year, EMEA, in 2026. Behind that stand more than 70 Braze migrations and projects, a team averaging 8.8 years of experience and over 80 Braze certifications. We focus on Braze alone and on what makes it work: data, architecture and people. We see ourselves as a partner, not a service provider.
What is BrazeAI and what does it do for me?
BrazeAI brings together Braze’s AI capabilities. With the Agent Console you build your own AI agents, for example for personalised copy, routing in Canvas or catalogue data. The Content Optimizer Agent generates, tests and optimises content in the journey. The Decisioning Studio picks channel, message, offer and frequency for each person and learns from the outcome. We advise you on what makes sense for you and set it up.
What does the move to AI-first look like?
Step by step. We start with the data foundation and integration, design the target architecture and pick the first AI use cases with the biggest impact. Then we build and test agents, content optimisation and decisioning, and prepare your team with roles, processes and training. The goal: AI that runs in your daily operations, not a one-off pilot.
Can you help us migrate to Braze?
Yes. We migrate from most major platforms, legacy systems as well as modern ones. We handle planning, data migration, integrations and moving your campaigns, so the switch runs smoothly.
Let’s talk.
Whether it’s data integration, a new architecture, a migration or your move to AI-first: with our expertise you discover new opportunities, optimise processes and improve results. We look forward to hearing from you.
Full-service Braze partner from Berlin.